If you once upon a time wrote news releases, branded, marketed, advertised and sold in the print and or broadcast media and today have transcended into the world of Web 2.0 and Web 3.0 - please join us in our newly opened LinkedIn networking group for Integrated Marketing Professionals:
http://www.linkedin.com/groups?mostPopular=&gid=3888744&trk=myg_ugrp_ovr
Wednesday, April 27, 2011
Integrated Marketing Professional
FOR years I have tried to define my art.
The professional work for which I have been responsible for since 1995.
1995?
That was the year that I became one of the world's first integrated marketing professionals.
I was approached to create something called a Website by Tamir Cohen - an advertising agency in Tel Aviv, Israel. And in doing so, I integrated several years of journalism, PR, public affairs, branding, event marketing, networking and conventional sales channels into digital Web 1.0.
Since those days, I have always found it difficult to describe what I do in two words.
That is until today ........ IntegratedMarketingProfessional.com ;>
The professional work for which I have been responsible for since 1995.
1995?
That was the year that I became one of the world's first integrated marketing professionals.
I was approached to create something called a Website by Tamir Cohen - an advertising agency in Tel Aviv, Israel. And in doing so, I integrated several years of journalism, PR, public affairs, branding, event marketing, networking and conventional sales channels into digital Web 1.0.
Since those days, I have always found it difficult to describe what I do in two words.
That is until today ........ IntegratedMarketingProfessional.com ;>
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