Wednesday, April 27, 2011

Integrated Marketing Professional

FOR years I have tried to define my art.


The professional work for which I have been responsible for since 1995.


1995?


That was the year that I became one of the world's first integrated marketing professionals.






I was approached to create something called a Website by Tamir Cohen - an advertising agency in Tel Aviv, Israel.  And in doing so, I integrated several years of journalism, PR, public affairs, branding, event marketing, networking and conventional sales channels into digital Web 1.0.


Since those days, I have always found it difficult to describe what I do in two words.


That is until today ........ IntegratedMarketingProfessional.com  ;>

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